Pay per click marketing can be very effective for getting the word out about your blog. This is especially true if you have affiliate programs you promote there. Many bloggers know what pay-per-click is, of course, but they don’t have a full understanding of the various elements of it.

Following is a brief overview of pay-per-click, and three key factors that go into making up a successful pay-per-click ad.

Definition of Pay Per Click

Pay per click is simply a paid way of driving traffic to an online presence (blog, website). The marketer pays a fee every time a web surfer/visitor clicks on their ad.

The overriding goal of pay-per-click campaigns is to drive “qualified” traffic to a site. Once there the visitors are then asked to do something, ie, make a purchase, subscribe, call for more info, ask for a free quote, etc. You, the marketer, determine what action you want the visitor to take.

While these ads are small, they can be extremely difficult to write – if you don’t know what you’re doing. Following are three key areas every pay-per-click ad should pay attention to.

3 Key Elements of a Successful Pay Per Click Ad

Keywords: This is where you make or break your pay-per-click ad campaign. Your keywords should of course be highly relevant to your niche. This should be reflected in your landing page (the page visitors land on when they click on your ad).

You should spend a good amount of time doing extensive keyword research before you write your pay-per-click ad because what you think may be a popular keyword or keyword phrase may not be.

Headline: Your headline is what potential visitors see first, so it is yet another vital part of your pay-per-click ad. Some internet marketing experts say that you have less than three seconds to grab a prospect’s attention — and you have to do it in 25 characters or less (the headline of a pay-per-click can only be 25 characters (not words, characters)). Hence, each character is a precious space.

Pay Per Click Ad Writing Tip: If you don’t remember anything else, remember this – get your main keyword(s) in your headline. Remember the goal is “targeted” traffic. Your keywords drive targeted traffic.

URL: Your URL should also contain your keyword where possible. For example, if you have a site selling antique dolls, an excellent URL would be antique-dolls.com. This not only tells the potential visitor what your site is all about, it tells search engines too – and this is what pay per click is all about – making it easy for search engines to properly categorize your site so that they can deliver “targeted” traffic to your site.

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LATEST MINISITE / BLOG:

The latest mini site design now also includes a blog, which is a great way to keep your site updated with fresh content. The latst site we have employed this setup on is for a redesign of an existing mini site for a Chicago Criminal Tax Lawyer.

The new site has an updated crisp design with a home page that lists the firms main information, as well as listing the latest posts from the sites blog.

This type of layout can have many advantages. For one if the blog is updated on a weekly basis, then over time you will build the sites number of pages and amount of content and combined with other SEO tactics, the site should be able to generate top organic search engine rankings.

Then since the site is done with Worpdress, which is a Content Management System (CMS) you can easily make updates to the pages, add new pages and update the blog with minimal training.

Also Wordpress has a numerous plugins and widgets which you can add to your site to expand it.  Many plugins for wordpress are made with SEO in mind, so there are many ways to getting better rankings if you utilize the proper plugins and set your blog up correctly.

So in summation, a mini site / blog can help your law firm expand its Internet presense and get better search engine rankings. It can give you a 2nd website, as well as a blog and if done right, over time you will then have another website bringing traffic and potential clients to you.

If your law firm needs assistance or would like to explore the legal minisite / blog, contact us today.